Role ID
Fractional CAIO & Systems Architect
I step in when the system grows faster than judgment.
Mission Directive
I architect the machines that build the brand. Specializing in AI governance, operational design, and headless infrastructure for high-growth entities.
What I Build
Brand Systems
Operating models that make brands scalable, consistent, and commercially formidable. From governance to visual systems.
AI & Automation
Infrastructure that works while you sleep. Workflows, agents, and governance protocols for the agentic era.
Growth & Product
Strategic architecture for products that scale. From MVP to enterprise, without the chaos.
How I Work
Diagnose
Audit the current state. Find the leverage points.
Design
Architect the system. Define governance and workflows.
Build
Implement with your team or mine. Ship fast.
Transfer
Document and train. No vendor lock-in.
Iterate
Continuous improvement. Async support.
How I Intervene
Fractional Leadership
Embed as your CAIO, CMO, or CTO. Build the operating model, then hand it off.
Learn more →Advisory & Sprints
High-bandwidth consulting. Strategy sessions, audits, and focused 2-4 week engagements.
Learn more →Training & Speaking
In-house programs, keynotes, and business school collaborations.
Learn more →Timeline
- 2025–2026 AI governance and creative operating systems (BRTHLS® fractional).
- 2018–2024 Rewinder®: brand and system at global scale.
- 2018 Creation of the Static Brand protocol.
- 2014–2021 Phe Festival: experience, culture, and business as a platform.
- 2009 Co-founded Utopicus.
The operating doctrine on AI governance, brand systems, and leadership.
Proof-of-Value Theater: senales de que tu IA funciona pero no mueve negocio
Problema Muchos pilotos de IA parecen ir bien porque la demo funciona, el equipo vuelve a usarla y el dashboard muestra ...
The Invisible Funnel: que desaparece del embudo cuando los agentes cualifican antes que ventas
Problema Muchos equipos de growth sienten que hay menos discovery, menos formularios y menos senales previas a ventas. L...
Human Escalation Design: cuando un agente debe pedir ayuda y cuando debe seguir solo
Problema Los equipos suelen caer en uno de dos errores: escalar demasiado pronto y volver inutil la automatizacion, o es...
Ready to architect?
Let's discuss scope, fit, and timing. No sales pitch, just a conversation.