AI Fluency for educators: teach judgement, not just prompts
A guide to designing educator AI training around pedagogical judgement, verification, delegation boundaries and responsible practice.
Read article Viktor BertheliusStrategy / AI / Brand
Fractional CAIO · Consultant · Creative director
Viktor Berthelius, BRTHLS: fractional AI, marketing and technology leadership, consulting and creative direction. Less noise. More system.
I help companies put AI to work, build a recognisable brand and grow with structure.
I join your team as an AI, marketing or technology leader (CAIO, CMO or CTO), or work with you as a consultant on specific decisions and projects.
Øresund / Madrid / Canary Islands · WorldwideMore about me
BRTHLS / PARTNERS
Technology partners
AI, creativity, digital commerce, automation and infrastructure.
OpenAI Select Partner
BRTHLS is part of the OpenAI Partner Network. I help you integrate AI into your processes, connect your tools and prepare your team to work with it.
Bring AI into your business
Services
How I can help
Fractional leadership
Your part-time CAIO, CMO or CTO: I lead AI, marketing or technology from within your team, with an agreed commitment.
Learn moreStrategic consulting
Advice for companies, founders and leadership teams on AI, business and brand decisions. Working sessions, audits and ongoing support for management.
Learn moreProjects and sprints
Projects with an agreed scope, timeline and deliverable: AI processes, brand systems or tool integration.
Learn moreCreative direction
Brand strategy, campaigns and visual identity. I work with your team to give every piece a shared direction.
Learn moreTraining and talks
Workshops for companies, mentoring for founders and training for teachers who need to put AI to use.
Learn moreWhat I help with
Ideas that become systems.
AI that gets work done
I identify the tasks worth automating and bring AI into your work, with clear owners and controls.
A recognisable brand
Strategy, identity and clear guidelines so your brand is recognised in every channel, campaign and market.
A business ready to grow
I bring order to your product, processes and priorities so you can grow without multiplying manual work.
Results
Results from projects I have worked on.
- Revenue scaled
- €46M
- Countries
- 14
- Large companies as clients
- 50+
- Time-to-market
- −40%
Process
From doubt to practice
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Diagnose
I review how you work and where time, money or clarity is being lost.
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Design
We agree on what to solve first, who will do it and how we will measure progress.
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Build
I put the solution in place with your team and test it on real work.
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Transfer
I leave documentation and training so your team can carry on.
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Iterate
I review the results and adjust whatever is not working yet.
Machine Manuals / 01
The first book in the collection
Brand Machines
How to think about, design, and build brands that evolve without losing their identity.
Available now in Spanish and English
Kindle · Paperback · Hardcover
English edition
BRTHLS Magazine
A point of view, in writing.
An independent perspective on AI, brands and the structures that move them forward.
Read allThe 14-day AI experiment for a startup
A short protocol for testing an AI hypothesis with one decision, one metric and one boundary before turning it into product or infrastructure.
Read articleWhat a startup should not automate yet
A practical framework for founders to separate repeatable work from strategic learning and decisions that still require human judgement.
Read articleActive · 2026
From working with companies to the classroom.
Consulting, mentoring and training draw on the same experience: solving real problems with people and technology.
Leadership and advice
Support for teams that need to decide how to use AI, organise their marketing or choose technology.
Projects and creative direction
Automation, product and brand: a clear goal, a team and an agreed deliverable.
Mentoring for founders
University programmes, consulting sessions and reviews of ideas, business models and first tests.
AI for teachers
Training to prepare activities, check answers and teach how to use AI responsibly.
- 2025–2026
BRTHLS: fractional leadership in AI and creative systems.
- 2018–2024
Rewinder®: brand and system at global scale.
- 2018
I created the Static Brand protocol.
- 2014–2021
Phe Festival: culture, experience and business on a single platform.
- 2009
I co-founded Utopicus.
It starts with a conversation
Book a free 30-minute AI diagnostic.
Book a call ↗